The PR Playbook: On Demand

Inside The PR Playbook, you’ll cover how to:

• Understand how the media works and what journalists actually want
• Spot newsworthy stories in your business 
• Write clear, engaging pitches and press releases
• Gain confidence approaching journalists and editors
• Use print, digital, podcast and broadcast channels effectively
• Make coverage work harder across your overall marketing communications strategy

• 4 hours of video tutorials broken down into clear, step-by-step modules
• Practical workbooks with guided exercises for each stage
• Templates for pitches, press releases, subject lines and fact sheets
• A library of real examples to adapt for your own business
• Bonus resources to help you plan, organise and track your PR activity

The PR Playbook is designed for entrepreneurs, founders and small teams who want to learn how to manage PR in-house. 

It’s ideal if you want to build credibility, reach new audiences and secure coverage at a pace that suits you, without the cost and commitment of hiring an agency.

Need more support? You could benefit from Coaching.